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I and Love and You In the Raw (Dehydrated)

Discussion in 'Health & Nutrition' started by Dog Food Advisor, Nov 12, 2017.

  1. Rating: 4 out of 5 stars

    I and Love and You In the Raw Dog Food receives the Advisor’s second-highest tier rating of 4 stars.


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    The I and Love and You In the Raw product line includes 3 dehydrated dog foods.

    Each recipe below includes its related AAFCO nutrient profile when available on the product’s official webpage: Growth, Maintenance, All Life Stages, Supplemental or Unspecified.

    Important: Because many websites do not reliably specify which Growth or All Life Stages recipes are safe for large breed puppies, we do not include that data in this report. Be sure to check actual packaging for that information.

    • I and Love and You Raw Raw Turk Boom Ba [A]
    • I and Love and You Raw Raw Chick Boom Ba [A]
    • I and Love and You Raw Raw Beef Boom Ba (3.5 stars) [A]

    I and Love and You Raw Raw Chick Boom Ba was selected to represent the other products in the line for this review.

    I and Love and You Raw Raw Chick Boom Ba


    Dehydrated Dog Food

    Estimated Dry Matter Nutrient Content

    Protein = 27% | Fat = 9% | Carbs = 56%

    Ingredients: Chicken, yellow split peas, sweet potato, cabbage, carrots, whole egg, flaxseed meal, banana, tricalcium-phosphate, almond meal, spinach, alfalfa, kelp, ginger root, salt, zinc sulfate, iron (ferrous sulfate), vitamin B12 (methylcobalamin)

    Fiber (estimated dry matter content) = 5.6%

    Red items indicate controversial ingredients

    Estimated Nutrient Content
    MethodProteinFatCarbs
    Guaranteed Analysis24%8%NA
    Dry Matter Basis27%9%56%
    Calorie Weighted Basis26%21%54%
    Protein = 26% | Fat = 21% | Carbs = 54%

    The first ingredient in this dog food is chicken. Although it is a quality item, raw chicken contains up to 73% water. After dehydrating, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.

    After processing, this item would probably account for a smaller part of the total content of the finished product.

    The second ingredient includes peas. Peas are a quality source of carbohydrates. And like all legumes, they’re rich in natural fiber.

    However, peas contain about 25% protein, a factor that must be considered when judging the meat content of this dog food.

    The third ingredient is sweet potato. Sweet potatoes are a gluten-free source of complex carbohydrates in a dog food. They are naturally rich in dietary fiber and beta carotene.

    The fourth ingredient is cabbage. Like broccoli and cauliflower, cabbage is a cruciferous vegetable rich in protective anti-oxidants and fiber.

    The fifth ingredient lists carrots. Carrots are rich in beta-carotene, minerals and dietary fiber.

    The sixth ingredient is whole egg. Eggs are easy to digest and have an exceptionally high biological value.

    The seventh ingredient is flaxseed meal, one of the best plant-based sources of healthy omega-3 fatty acids. Flax meal is particularly rich in soluble fiber.

    However, flaxseed contains about 19% protein, a factor that must be considered when judging the actual meat content of this dog food.

    From here, the list goes on to include a number of other items.

    But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

    With three notable exceptions

    First, we find almond meal, an excellent source of healthy monounsaturated fat. Almond meal is rich in dietary fiber.

    However, almond meal contains about 28% protein, a factor that must be considered when judging the actual meat content of this dog food.

    Next, this recipe contains alfalfa, a flowering member of the pea family. Although alfalfa is high in protein (18%) and fiber, it’s uncommon to see it used in a dog food. This hay-family ingredient is more commonly associated with horse feeds.

    And lastly, the minerals listed here do not appear to be chelated. And that can make them more difficult to absorb. Non-chelated minerals are usually associated with lower quality dog foods.

    I and Love and You
    In the Raw Dog Food
    The Bottom Line



    Judging by its ingredients alone, I and Love and You In the Raw looks like an above-average product.

    But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

    The dashboard displays a dry matter protein reading of 27%, a fat level of 9% and estimated carbohydrates of about 56%.

    As a group, the brand features an average protein content of 27% and a mean fat level of 10%. Together, these figures suggest a carbohydrate content of 56% for the overall product line.

    And a fat-to-protein ratio of about 37%.

    Near-average protein. Below-average fat. And above-average carbs when compared to a typical dry d.dry product.

    When you consider the protein-boosting effect of the peas, flaxseed and almond meals, this looks like the profile of a dry product containing a moderate amount of meat.

    Bottom line?

    I and Love and You In the Raw is a plant-based dehydrated dog food using a moderate amount of named meats as its main sources of animal protein, thus earning the brand 4 stars.

    Highly recommended.

    Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content and (when appropriate) their fat-to-protein ratios.

    I and Love and You Dog Food
    Recall History



    The following list (if present) includes all dog food recalls since 2009 directly related to this product line. If there are no recalls listed in this section, we have not yet reported any events.

    You can view a complete list of all dog food recalls sorted by date. Or view the same list sorted alphabetically by brand.

    To learn why our ratings have nothing to do with a product’s recall history, please visit our Dog Food Recalls FAQ page.

    Get free dog food recall alerts sent to you by email. Subscribe to The Advisor’s recall notification list.

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    A Final Word


    The descriptions and analyses expressed in this and every article on this website represent the views and opinions of the author.

    The Dog Food Advisor does not test dog food products.

    We rely entirely on the integrity of the information provided by each company. As such, the accuracy of every review is directly dependent upon the specific data a company chooses to share.

    Although it's our goal to ensure all the information on this website is correct, we cannot guarantee its completeness or its accuracy; nor can we commit to ensuring all the material is kept up-to-date on a daily basis.

    We rely on tips from readers. To report a product change or request an update of any review, please contact us using this form.

    Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.

    However, due to the biological uniqueness of every animal, none of our ratings are intended to suggest feeding a particular product will result in a specific dietary response or health benefit for your pet.

    For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".

    Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.

    In closing, we do not accept money, gifts or samples from pet food companies in exchange for special consideration in the preparation of our reviews or ratings.

    However, we do receive a fee from Chewy.com for each purchase made as a direct result of a referral from our website. This fee is a fixed dollar amount and has nothing to do with the size of an order or the brand selected for purchase.

    Have an opinion about this dog food? Or maybe the review itself? Please know we welcome your comments.

    Notes and Updates


    11/12/2017 Last Update

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