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Beneful Simple Goodness (Dry)

Discussion in 'Health & Nutrition' started by Dog Food Advisor, Jul 8, 2018.

  1. Rating: 3.5 out of 5 stars

    Beneful Simple Goodness Dog Food receives the Advisor’s mid-tier rating of 3.5 stars.


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    The Beneful Simple Goodness product line includes 2 dry dog foods.

    Each recipe below includes its related AAFCO nutrient profile when available on the product’s official webpage: Growth, Maintenance, All Life Stages, Supplemental or Unspecified.

    Important: Because many websites do not reliably specify which Growth or All Life Stages recipes are safe for large breed puppies, we do not include that data in this report. Be sure to check actual packaging for that information.


    Beneful Simple Goodness with Real Chicken was selected to represent both products in the line for this review.

    Beneful Simple Goodness with Real Chicken


    Dry Dog Food

    Estimated Dry Matter Nutrient Content

    Protein = 27% | Fat = 10% | Carbs = 55%

    Ingredients: Chicken, malted barley extract liquid, soy flour, soy grits, water, wheat flour, beef fat naturally preserved with mixed-tocopherols, glycerin, phosphoric acid, dried carrots, dried peas, calcium carbonate, salt, sorbic acid (a preservative), calcium propionate (a preservative), minerals [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], dl-methionine, vitamins [vitamin E supplement, niacin (vitamin B-3), vitamin A supplement, calcium pantothenate (vitamin B-5), thiamine mononitrate (vitamin B-1), riboflavin supplement (vitamin B-2), vitamin B-12 supplement, pyridoxine hydrochloride (vitamin B-6), folic acid (vitamin B-9), vitamin D-3 supplement, biotin (vitamin B-7), menadione sodium bisulfite complex (vitamin K), ], naturally preserved with mixed-tocopherols, choline chloride, natural flavors, ascorbic acid, citric acid

    Fiber (estimated dry matter content) = 4.5%

    Red items indicate controversial ingredients

    Estimated Nutrient Content
    MethodProteinFatCarbs
    Guaranteed Analysis18%7%NA
    Dry Matter Basis27%10%55%
    Calorie Weighted Basis25%24%51%
    Protein = 25% | Fat = 24% | Carbs = 51%

    The first ingredient in this dog food is chicken. Although it is a quality item, raw chicken contains up to 73% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.

    After processing, this item would probably account for a smaller part of the total content of the finished product.

    The second ingredient is malted barley extract. Malting is a process in which a cereal grain is allowed to sprout and to then be dried into a coarse flour.

    Malted barley is more commonly used to make beer, whisky and other malted foods and beverages.

    The third ingredient is soy flour, a high-protein by-product of soybean processing.

    Although soy flour contains about 51% protein, this ingredient would be expected to have a lower biological value than meat.

    And less costly plant-based products like this can notably boost the total protein reported on the label — a factor that must be considered when judging the actual meat content of this dog food.

    The fourth ingredient includes soy grits, soybeans which have been toasted and broken into small pieces. Although high in protein, compared to meat, soy grits are an inferior source of amino acids.

    Even though soy grits are relatively high in protein, this ingredient would be expected to possess a lower biological value than meat.

    And less costly plant-based products like this can notably boost the total protein reported on the label — a factor that must be considered when judging the actual meat content of this dog food.

    The fifth ingredient is water, which adds nothing but moisture to this food. Water is a routine finding in most canned dog foods.

    The sixth ingredient is wheat flour, a highly-refined product of wheat milling. Like corn, wheat is an inexpensive and controversial cereal grain of only modest nutritional value to a dog.

    For this reason, we do not consider wheat a preferred component in any dog food.

    The seventh ingredient is beef fat. Beef fat (or tallow) is most likely obtained from rendering, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.

    Although it may not sound very appetizing, beef fat is actually a quality ingredient.

    The eighth ingredient is glycerin. Glycerin is used in the food industry as a natural sweetener and as a humectant to help preserve the moisture content of a product.

    From here, the list goes on to include a number of other items.

    But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

    With four notable exceptions

    First, this dog food also contains menadione, a controversial form of vitamin K linked to liver toxicity, allergies and the abnormal break-down of red blood cells.

    Since vitamin K isn’t required by AAFCO in either of its dog food nutrient profiles, we question the use of this substance in any canine formulation.

    Next, we notice dried peas. Dried peas are a good source of carbohydrates. Plus they’re naturally rich in dietary fiber.

    However, dried peas contain about 27% protein, a factor that must be considered when judging the meat content of this dog food.

    In addition, we find dried carrots. Carrots are rich in beta-carotene, minerals and dietary fiber.

    And lastly, the minerals listed here do not appear to be chelated. And that can make them more difficult to absorb. Non-chelated minerals are usually associated with lower quality dog foods.

    Beneful Simple Goodness Dog Food
    The Bottom Line



    Judging by its ingredients alone, Beneful Simple Goodness looks like an average dry dog food.

    But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

    The dashboard displays a dry matter protein reading of 27%, a fat level of 10% and estimated carbohydrates of about 55%.

    And a fat-to-protein ratio of about 39%.

    Near-average protein. Below-average fat. And above-average carbs when compared to a typical dry dog food.

    Even when you consider the protein-boosting effect of the soy flour, soy grits, and dried peas, this looks like the profile of a kibble containing a moderate amount of meat.

    Bottom line?

    Beneful Simple Goodness is a plant-based dry dog food using a moderate amount of chicken as its main source of animal protein, thus earning the brand 3.5 stars.

    Recommended.

    However, those concerned about the presence of menadione in this recipe may wish to ignore our rating and look elsewhere for another product.

    Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content and (when appropriate) their fat-to-protein ratios.

    Beneful Dog Food
    Recall History



    The following list (if present) includes all dog food recalls since 2009 directly related to this product line. If there are no recalls listed in this section, we have not yet reported any events.


    You can view a complete list of all dog food recalls sorted by date. Or view the same list sorted alphabetically by brand.

    To learn why our ratings have nothing to do with a product’s recall history, please visit our Dog Food Recalls FAQ page.

    Get free dog food recall alerts sent to you by email. Subscribe to The Advisor’s recall notification list.

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    A Final Word


    The descriptions and analyses expressed in this and every article on this website represent the views and opinions of the author.

    The Dog Food Advisor does not test dog food products.

    We rely entirely on the integrity of the information provided by each company. As such, the accuracy of every review is directly dependent upon the specific data a company chooses to share.

    Although it's our goal to ensure all the information on this website is correct, we cannot guarantee its completeness or its accuracy; nor can we commit to ensuring all the material is kept up-to-date on a daily basis.

    We rely on tips from readers. To report a product change or request an update of any review, please contact us using this form.

    Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.

    However, due to the biological uniqueness of every animal, none of our ratings are intended to suggest feeding a particular product will result in a specific dietary response or health benefit for your pet.

    For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".

    Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.

    In closing, we do not accept money, gifts or samples from pet food companies in exchange for special consideration in the preparation of our reviews.

    However, we do receive a fee from Chewy.com for each purchase made as a direct result of a referral from our website. This fee is a fixed dollar amount and has nothing to do with the size of an order or the brand selected for purchase.

    Have an opinion about this dog food? Or maybe the review itself? Please know we welcome your comments.

    Notes and Updates


    07/08/2018 Last Update

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